Wednesday, February 10, 2016
How Firearm Maintenance Services Can Make You Money
Professional car dealers learned this concept long ago. When car buyers know they were treated fairly during the initial purchase of their car and can go back to the dealership where they bought the car and get factory-certified maintenance and parts, there is a good chance they will continue to do business with that dealership. The same car-buying customers are probably not going to do repeat business with a dealership that gouged them for quick profit during the initial sale and provided no quality services after the sale. The same is true in the gun industry. Sell high-quality products at a fair price, back them up with service after the sale and you will most likely earn your customer’s loyalty for years to come.
One of the most common areas your firearms industry customers will need assistance on is basic firearms maintenance. We have probably all witnessed customers bring in guns ranging from unfired to rusted shut and request help in “cleaning” the gun. There are multiple directions your business can choose to take, which includes no service after the sale, take the problem to a gunsmith, send the gun back to the factory, “we will clean the gun for you for a fee” or “we will teach you how to clean the gun so you can keep it operational on your own.”
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